Video apps that simplify creation of Pinterest-like collections are a potent new tool for brands.
The new world of “a la carte” entertainment is blurring the line between traditional, professionally-produced TV commercials and video created by “users”…the audience itself. A decade ago, we debated whether audiences would watch user-generated video. Today the verdict is clear: not only will they, but in many cases “UGV” is trusted by audiences more than agency-produced spots, particularly when real users are authentically promoting a brand’s product, service or event.
Branding expert Karen Leland’s must-read Huffington Post blog,
captures this new reality in an interview with Ringz.TV founder Robert May. May describes how new video apps like Ringz are enabling companies to empower their customers and supercharge their brands through easy-to-make, shareable Pinterest-like video collections.