Entering the multi-billion dollar content discovery market for cord-cutting video viewers, RingGuides Inc. (“RGI”) announces Ringz.TV.
A radically different entertainment experience, Ringz’ beta app organizes thousands of web video streams in a multi-dimensional environment. Leveraging the iPad’s dual core processors and multi-touch inputs, Ringz delivers a fast-paced world where viewers flip, swipe, tap, and pinch to explore a rich media universe.
Ringz is designed to organize and monetize video sharing from all sources—“over-the-top” web streams, live IPTV and cable television, video-on-demand (VOD) services like Netflix, “free-to-air” TV broadcasts, DVRs, and local files—in a single interface that works identically on TVs, phones, tablets and PCs.
“The future of television is video sharing of multi-source entertainment. Ringz’ simple interface and business model monetizes new services like Aereo and hybrid media player products like Apple TV that mix web video, local content, and live television” said Robert May, a successful serial entrepreneur and founder of Ringz. “Ringz provides consumers with easy access to personal entertainment on all their devices, while enabling advertisers to reach aggregated audiences with consistently measureable messages.
Ringz’ initial app focuses on web streams, showcasing partners AnyClip, BAMM, MetaCafe, Turner Broadcasting’s truTV and others, plus videos uploaded via Facebook and local iTunes content. Daily “Featured Ringz” present curated videos from around the world. Scrolling Twitter #hashtags link to Ringz about events, trends and sponsored brands. Social TV is encouraged with top RingMaker promotions and Ring sharing via email and social networks. Ringz’ iPad app can be mirrored to Apple TV as a “second-screen” remote control.
Ringz’ high-energy, over-the-top design by Emmy Award-winning film designer Kirk McInroy (“Pirates of the Caribbean,” “Night at the Museum,” “Aon Flux”) was refined through consumer research with hundreds of households at CBS Television’s testing lab. The result is an immersive second screen interface that respondents described as: “fast…like channel surfing the web”, “I can see everything at once”, ”I’m finally in control of my TV.”
Based on the patented Ikonic Navigator electronic program guide (“EPG”), Ringz is the first social TV product of RGI, an angel-funded startup based at RocketSpace in San Francisco, CA.
Ringz.TV for iPad is free in the iTunes App Store, at Ringz.tv and facebook.com/ringz.tv. Follow on Twitter @ringztv. ###
Contact: Zoe Sexton, Maguffin Worldwide, +1-415-888-2565, zoe@maguffinworldwide.com
