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In Search of Apps for Television (The New York Times)
The same consumers who delight in navigating the iPad still click frustratingly through cable channels to find a basketball game. Their complaint: Why can’t television be more like a tablet?
The technology industry is trying to address that question for the millions of customers ready to embrace the next generation of viewing options. In the process it could transform the clunky cable interface, with its thousands of channels and a bricklike remote control, into a series of apps that pop up on the television screen.
Viddy adds 5.5M users in 11 days, signs on celebrity investors and partners (VentureBeat)
Fresh after receiving a vote of confidence from Silicon Valley venture firms and rocketing to fame through Facebook, social video application Viddy is getting the red-carpet treatment from Hollywood.
Singers Shakira and Jay-Z and actor Will Smith join other high-profile entertainment and technology types as investors and partners in the Los Angeles-based company, Viddy announced Monday.
Where Are Tablets Used & Where (The Daily)
Americans Watch Billions Of Video Ads Monthly (MediaPost)
Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed more than 8.3 billion video ads in March, according to new data from comScore.
Digital Content NewFronts Kicks Off (VideoMind)
Taking a page from TV’s handbook, online video publishers are hosting their own version of the upfronts to sell digital advertising ahead of time. The Digital Content NewFronts is going on now in New York City.
The Ad Age Social Engagement/Social TV Conference: May 9 (New York City)
Five Reasons You Should Attend Ad Age’s Social Engagement/Social TV Conference
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Around The App (4/24/12)