Here Comes More Tablet TV: TWC Bites Into ‘Ice Cream Sandwich’ (Multichannel News)
The bigger picture on this: For pay TV operators, delivering video apps their services isn’t just a nice-to-have: Tablets, specifically, are changing the way people “watch TV.”
According to a study commissioned by Viacom, tablet owners say about 15% of their full-length TV episode viewing is on video-friendly tablets like the iPad (see Tablets Are Clear Go-To Alternative To TV: Study). Users of MSO-supplied video-streaming apps like TWC TV spend 20% more time on their tablets than those who don’t use or have access to such apps.
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