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Around The App: May 15, 2012
RingzTV Roundup Of News Affecting The Video World
CONTENT
10 Funniest Sketch Comedy Channels on YouTube
Today, distribution is no longer a huge issue — anyone with a camera and creativity can produce potentially viral content, as we’ve seen time and time again.
That being said, YouTube may seem overwhelming for the people searching for that content. Eight years worth of content are uploaded to YouTube on a daily basis — how can you possibly find the type of comedy you’re looking for?
We’ve rounded up some of the best comedy channels on YouTube, each known for a different type of humor. Whether you like old school UCB-style sketch comedy, or outlandish, over-the-top humor, there’s likely a channel to suit your needs.
http://mashable.com/2012/04/26/youtube-sketch-comedy-channels/
DISTRIBUTION
Garth Ancier advises Intel on virtual-MSO plan
Hollywood and Silicon Valley may be worlds apart, but Intel Corp. is relying on a TV-biz veteran to bridge the gap.
Sources say former BBC Worldwide America CEO Garth Ancier has been serving as the face of the chip manufacturer in boardrooms at all the major content companies to advance Intel’s ambition to launch a bundle of Internet-delivered TV channels that would rival offerings from cable and satellite operators.
http://www.variety.com/article/VR1118053710.html?cmpid=RSS|News| LatestNews&utm_source=twitterfeed&utm_medium=twitter
SOCIAL TV
The short (But Packed) Social TV Timeline (Ad Age)
March 2007 to Today
http://adage.com/article/digital/a-short-packed-trip-social-tv/234142/
AUDIENCE
Forrester Revises Up Tablet Projection to 112.5 Million Adults; Effect on Online Video (Beet TV)
Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million.
That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says.
http://www.beet.tv/2012/03/new-media-minute-tablets.html
ADVERTISING
TV Dramas Account for Most Primetime Viewing, Timeshifting and Ad Spend (Nielsen)
$72 billion was spent on TV advertising in the U.S. in 2011, with $14 billion allocated during these five traditional primetime genres.
http://blog.nielsen.com/nielsenwire/media_entertainment/tv-dramas-account-for-most-primetime- viewing-timeshifting-and-ad-spend/
EVENTS
OMMA Video – May 17, 2012 (NYC)
OMMA Video, MediaPost’s semi-annual conference about the art and science of marketing, advertising, producing and distributing video on the Web, covers everything from innovative new ad formats, to enhanced video targeting technologies, to online television, branded Web series, and viral distribution strategies. No other show in the industry ties all the fragments together in such a cohesive and easily digestible manner, ensuring that there really is more than just something for everyone.
http://www.mediapost.com/ommavideo/
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